What is a Email Automatic Res-ponder? For Better Digital Marketing Results!
If you run an online business or send a large amount of e-mail periodically you may have found if being a very tedious task. Email automatic responders called "autoresponders" eliminate this task completely. Well almost :)Email automatic responders allow you to followup automatically with any prospect or lead automatically. This is very important if you offer a free discount, information or gift as a subscriber bonus. From here you are able to capitalize on the potential of your email automatic responder or autoresponder in the form of followup automation.
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You can write a pre written e-mail series that automatically mails each customer or lead capture on an automated basis.
As you can see this saves tons of time in planning. And more importantly, giving you extra time to plan or research other important strategies for your business.
Another great feature most email automatic responders offer are broadcasts.
This is very important for a business to utilize. Broadcasts e-mail your whole database of subscribers with one click. This is very helpful if you run a bi weekly or monthly newsletter so that you can keep all subscribers in one area as opposed to opening another e-mail account elsewhere.Two key elements that you should be looking for in a email automatic responder are...
1. double optin capability
2. email deliverability
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The great concept of using double optin lead caputer is simple. Won't get in trouble or spamming! If people double optin to your autoresponder they have no right to complain about e-mail and they can quickly and easily unsubscribe anytime the like. Another good feature is that you don't want people who are not excited about your offer. If they were excited when they signed up, they will be excited when wait for the double optin confirmation email. If they never double optin that means they didn't care much for the offer and unlikely would never have purchased anything from you anyway. You want to deal with excited and enthusiastic prospects who are looking for the edge your product or service will give them.
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