Ever since the advent of Internet, advertising on the World Wide Web has been very popular.
Many corporations, companies and business have
taken advantage of this and you can see ads on any web pages you
visit. Consumer can go to any search engine and type the keyword
relating to what they are looking for and hit search and they will be
provided with a huge list from which they can select. This is a very
cost effective and time saving method of advertising.
It
has become really easy for any business to have a personalized
website by which they can advertise, directly interact with the
customer; provide details about their product and services. Regular
newsletters, offers, discounts can be pasted on site to increase the
interest of the website visitors.
Since
it’s easy to reach any kind of audience concerning any kind of
business, the possibility of misuse is always there. Based on this
Internet advertising is classified into two kinds of advertisement,
legal online advertising and illegal online advertising. Legal online
advertising includes online advertising directories, search engine
advertising, e-mail advertising, and desktop advertising. Illegal
advertising is more commonly know as spamming. This is usually done
by altering some system settings with the help of external
applications after which pop-ups are sent to a particular network or
computer. The external applications are known as adware or spyware.
Some of these are really harmful, the most famous being Trojans,
which are very hard to uninstall and remove from the system.
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Since
it’s easy to reach any kind of audience concerning any kind of
business, the possibility of misuse is always there. Based on this
Internet advertising is classified into two kinds of advertisement,
legal online advertising and illegal online advertising. Legal online
advertising includes online advertising directories, search engine
advertising, e-mail advertising, and desktop advertising. Illegal
advertising is more commonly know as spamming. This is usually done
by altering some system settings with the help of external
applications after which pop-ups are sent to a particular network or
computer. The external applications are known as adware or spyware.
Some of these are really harmful, the most famous being Trojans,
which are very hard to uninstall and remove from the system.
With
the increase in technology, special effects are being used to make
advertisement more interesting. Vivid colors, good page layout and
lots of imagination is involved. Typically Adobe Flash is used to
design advertisements these days. Depending on the technology being
used to design advertisements can be classified into various
categories.
Banner ads are animations displayed on the website usually created in HTML or Eudora.
There is a range of type and sizes of the ads. Trick
banner ads are banner ads that have an extra functionality of dialog
boxes and buttons and are displayed as an alert or error message.Apop-up is an advertisement displayed in a new window that covers up the active web page.
A pop-under advertisement opens in another window that is under the active web page and can be seen after the present window is either closed or minimized.Promote Your Digital Products With ClickBank Affiliate Program And Have The Opportunity To Earn Millions Of Dollars Fast Online - Click Here To Join Now!
Interstitial ads are those that are displayed before directing over to the desired page.
Wallpaper
ads form the background of the web page.
The ads that float on the screen are known as a floating ad.
Polite
ads download on a low pace without interrupting the normal
functioning of the website.
An
ad that enlarges and changes the contents of the page being displayed
is known as expanding ad.
Advertisements
which are displayed in a video form on a website is known as a video
ad.
There
are many ways by which advertising slots can be purchased on Internet
like CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil means that
the advertiser is meant to pay for a particular number of people to
whom the advertisement will be exposed. CPV or cost per visitor
means that the advertiser is meant to pay for the people to whom the
advertisement was delivered. CPC or cost per click means paying for
the number of clicks made on the advertisement by the visitors.
Although the advertisement is put up on the website, the amount is
paid only after the visitor clicks on the URL of the advertisement.
CPA or cost per action means that the advertisement publisher bares
all the charges of advertisement, but he gets paid only if the
visitor clicks on the advertisement and purchases a product or
signs-up for a service. CPL or cost per lead is similar to CPA, only
that the visitor doesn’t have to necessarily buy anything; he or
she can simply apply to get regular newsletters and special offers.
CPO or cost per order is where the advertiser pays each time an order
is placed.
CPA or cost per action means that the advertisement publisher bares
all the charges of advertisement, but he gets paid only if the
visitor clicks on the advertisement and purchases a product or
signs-up for a service. CPL or cost per lead is similar to CPA, only
that the visitor doesn’t have to necessarily buy anything; he or
she can simply apply to get regular newsletters and special offers.
CPO or cost per order is where the advertiser pays each time an order
is placed.
Online
advertisements cannot only be used to promote a product or service
but in fact they can be used for purposes like promoting charity and
spreading education.
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