Blog marketing is one of the latest trends of marketing online that
you are going to find. Blogs which are also known as web logs are
very popular in this day and age.
You can make a blog on any
particular subject that you want and then publish it for the world to
read.
Anyone can sign up for
a free blog such as blogger.com or tumblr.com, and then proceed to market basically anything that they
want to. Because blogs are free to have and make, this makes blog
marketing even better.
Where as if you have a website, and are
wanting to market things that way, you would have to pay for your
domain, pay for your hosting of the domain, and then know some HTML
or hire a website designer.
Search engines love blogs, and are always pretty fast to index them.
Getting yours out there for the world to see is not going to be hard.
There is this cool tool that you can use every time you update your
blog that is known as pinging.
Pinging your blog after every entry
that you make will let everyone know that your blog has a new entry
and updated.
Depending on your overall goal with blog marketing, you can update
your blog as frequently as you like.
Which could be daily or weekly.
Whichever you choose, just be consistent with it. If you start out
updating daily, stick with it.
This way your blog readers will know
that they can check your blog daily for new postings.
If you are wondering exactly what you can market in a blog, you can
market whatever you want to. However, it is best to stay within one
market in your blog. If you have several different things that you
would like to promote, and none of them really fit together well, you
can create a blog for each market. Remember that if the markets are
not related, do not mix them on your blog. For example, if you have a
blog on vacuum cleaners, you will not want to also mix in television
sets on the same blog.
This is because both vacuum cleaners and
televisions sets are two different markets. But, you could mix vacuum
cleaners and handheld mini dust busters. Make sense?
If you are considering having both a blog and a website that will
work if you have enough information to cover in both.
Linking them
both together is a great idea if you do decide to have both. You can
always use the website to hold your main information and products,
and the blog to promote them and discuss any issues regularly.
Getting links to your blog is a good way to gain new readers.
Another
great tool you can use is the RSS feeds. When you use the RSS feeds,
it allows people to publish your blog on their site, and in return it
gets you more visitors.
Blog marketing can be pretty effective if it is done right.
However,
you cant just set up a blog and expect people to find it. Get your
blog out there and make it known to others just as you would a
website. Exchanging links with others will help, so will article
marketing using your blog.
Blog marketing is easy and anyone that wants to can do it.
Getting
your blog out there and known will be your biggest challenge, but
just know that the harder you work at it, it will pay off. Find sites
that are related to the market you are promoting, but not in direct
competition and ask for link exchanges.
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