It is recommended to use keywords in page titles itself.
This title tag is
different from a Meta tag, but it's worth considering it in relation
to them. Whatever text one places in the title tag (between the
<title> and </title> portions) will appear in the title
bar of browsers when they view the web page. Some browsers also
append whatever you put in the title tag by adding their own name, as
for example Microsoft's Internet Explorer or OPERA.
The actual
text you use in the title tag is one of the most important factors in
how a search engine may decide to rank your web page. In addition,
all major web crawlers will use the text of your title tag as the
text they use for the title of your page in your listings.
If you have
designed your website as a series of websites or linked pages and not
just a single Home Page, you must bear in mind that each page
of your website must be search engine optimized. The title of each
page i.e. the keywords you use on that page and the phrases you use
in the content will draw traffic to your site.
The unique
combination of these words and phrases and content will draw
customers using different search engine terms and techniques, so be
sure you capture all the keywords and phrases you need for each
product, service or information page.
The most
common mistake made by small business owners when they first design
their website is to place their business name or firm name in every
title of every page. Actually most of your prospective customers do
not bother to know the name of your firm until after they have looked
at your site and decided it is worth book marking.
So, while
you want your business name in the title of the home page, it is
probably a waste of valuable keywords and space to put it in the
title line of every page on your site. Why not consider putting
keywords in the title so that your page will display closer to the
top of the search engine listing.
Dedicating
first three positions for keywords in title avoiding the stop words
like ‘and’, ‘at’ and the like is crucial in search engine
optimization.
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